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Manage and Grow Your GameFi Community with Hemera CRM Solutions

February 20, 2023|

 

As the GameFi industry continues to expand at a rapid pace, the need for effective tools, tech, and platforms to support it also grows. One of the most crucial needs at present is a Community Relationship Management (CRM) platform that can help web3 gaming companies manage their rapidly growing communities, build trust, and maintain relationships with both potential and existing customers.

However, traditional web2 CRM solutions fall short in the web3 world. GameFi ecosystems are based on blockchain technology, and web3 gamers are identified only by decentralized systems – crypto wallets - instead of traditional centralized customer profiles. As a result, GameFi projects face unique challenges that only a web3 CRM like Hemera can solve.

 

Challenges:

  • Fragmented Data Sources: Web3 gamer profiles are scattered across various platforms like Discord, Telegram, and Twitter, requiring community managers to switch between channels to interact with gamers. This leads to a complex and challenging process to monitor user activities, which becomes unmanageable for organizations with large user bases.
  • Lack of Understanding towards Community: GameFi's reliance on crypto wallets as user identification makes it challenging for traditional analytics platforms to effectively track and engage gamers. This lack of data prevents GameFi projects from identifying loyal members and differentiating them from gamers who are only participating for free airdrops. As a result, marketing strategies that don't target the right audience may lead to unsustainable growth.
  • Low Community Engagement: As GameFi projects increasingly rely on their community to drive growth, it's crucial to have effective strategies that help community members engage and connect with one another. MVP gamers should be recognized and motivated, otherwise valuable resources may be wasted on attracting new players without a return.

 

Hemera CRM Solutions for GameFi:

Hemera is a web3-native CRM platform that helps GameFi projects easily manage and grow their communities. It offers the following solutions:

  • Centralized Management: Hemera aggregates data from every community touchpoint, including socials, on-chain, and in-app, to form complete member profiles, enabling easy tracking, management, and reporting on community members and growth through a single console.
  • Comprehensive Insights: Hemera provides comprehensive insights into your community, allowing you to easily understand who your top contributors are and who engages the most. These insights are visualized through a data-powered dashboard, enabling more informed decisions on growth and marketing strategies.
  • High-Quality Conversions: Hemera enables GameFi projects to easily manage and grow their communities by segmenting, tagging, and filtering community members based on their cross-channel activity. They can also build loyalty programs for top contributors by awarding NFT airdrops or physical merch, and target the right audience among customer segmentation that actually converts.
  • Sustainable Growth: With Hemera, GameFi projects can retain and grow their community by offering token-based engagement campaigns such as free mints, whitelists, airdrops, and giveaways. Additionally, personalized experiences can be created for community members by creating communications through messages and emails using the centralized panel.

 

In summary, by adopting a web3-native CRM solution provided by Hemera, GameFi projects can gain a competitive edge in this fast-growing industry. If you are interested in learning more about Hemera's solution or pricing, please contact us at business@w3w.ai. Take your GameFi project to the next level with Hemera CRM Solutions today!